A book by IAM Graphics

0 to $100K Marketing Budget

How to build a marketing budget from zero to $100K: where to spend first, how to measure what works, how to reinvest, and how to fund growth responsibly.

Get the Book – $97See what's inside
Who it's for

For owners who market on a tight budget.

Starting from zero

You're doing your own marketing and want a plan for the first dollars you spend.

Ready to scale

Some channels work and you want a system to grow spend without guessing.

Planning to fund growth

You want to understand credit and funding options before you use them for marketing.

What's inside

Table of contents

Full contents, nothing hidden. Chapters 7–9 cover personal credit, business credit and funding as ways to finance your marketing budget.

  1. Your $0 starting pointFree and low-cost marketing that builds a base.
  2. Brand basics that make ads workLogo, website and offer before you spend.
  3. Setting your first budgetHow much to spend and where it comes from.
  4. Choosing channelsLocal search, social, print, email and referrals compared.
  5. Tracking what worksSimple numbers: cost per lead, cost per customer, return.
  6. Reinvesting to grow the budgetStepping up from hundreds to thousands per month.
  7. Funding your marketing: personal creditHow reports and scores work and how to dispute errors yourself, for free.
  8. Funding your marketing: business creditSetting up your business the way lenders and vendors expect, and keeping business and personal credit separate.
  9. Funding your marketing: funding readinessWhat lenders look at, documents to prepare, comparing offers, and when not to borrow.
  10. Your path to $100KPutting it together into a 12-month plan.

Includes access to the companion interactive credit tool (dispute tracker and letter templates) referenced in chapter 7.

Get the book

0 to $100K Marketing Budget

  • 10 chapters on building and growing a marketing budget, including
  • 3 of those chapters on funding your marketing with credit and financing
  • Companion interactive credit tool
  • Written by IAM Graphics, a marketing and design studio in Queens, NY
$97 one-time

Get the Book

Secure checkout by Stripe.

Optional

Apply for marketing funding.

Want help exploring financing for your marketing budget? Tell us about your business and we'll follow up to talk through options.

  • Takes about 2 minutes
  • No cost, and no hard credit pull to submit this form
  • Not required to buy the book

IAM Graphics LLC is not a lender. Submitting this form is not an application for credit, and approval for any funding is not guaranteed.

Important disclosures

  • Education only. This book is for educational purposes and is not legal, tax, financial or credit-repair advice. IAM Graphics LLC is not a lender, loan broker, law firm or credit bureau.
  • No guarantees. Results vary. We do not guarantee any revenue, return on marketing spend, credit score change, or approval for any loan, credit line or funding.
  • You can do it yourself, for free. You have the right to dispute inaccurate information directly with the credit bureaus at no cost, and to get free credit reports at AnnualCreditReport.com.
  • Borrowing to fund marketing carries risk. Consider your ability to repay before using any credit or financing.